2024 IN REVIEW : Your 10 takeaways, from loving Research and Finance, to reminding ourselves of the Basics
PLATFORMS : shifting audiences, changing purposes and outrage
TALENT - a quick one but the biggest one
RESEARCH - getting real insights on your (and my) audience
IT DEPENDS...
SUMMERTIME - 3 sunbeams of optimism for marketers.
CONSISTENCY & BRANDS - it doesn't mean no change or repetition, it means a few small things, evolving over time.
Thank You for your LOYALTY…
NEW FINANCIAL YEAR? Getting your CFO/finance person/department to understand and buy in to your marketing plan
LEAP YEAR SPECIAL : 29 real experiences, observations, (and maybe advice), from a 40-year-old Marketing guy.
PERSONAL DEVELOPMENT - 3(+1) marketing books, 12 insights and 4 extras from 2023 to help you with your marketing in 2024.
