Archive - Front of Mind

CREATIVE + Media = Best (Part 2)

2.5 years ago I shared some of my favourite contextual ad observations to reinforce the importance of media and creative acting in unison early doors…

Jun 23 •

May 2025

RECONCILIATION - The business of marketing the marketing business **Warning - I get personal here**

As I sit here having ran my own consultancy for 6 years, with the last few months being by far the toughest, I thought I'd share some thoughts and…

May 24 •

April 2025

SELF ASSESSMENT TIME - Complete your Marketing Return, not just your Tax one

April. The season of the new tax year, and with it comes the review of the income received and payment due. Marketing, with ‘income’ and ‘outgoings…

Apr 23 •

March 2025

MARCH : Pete Markey, Boots UK CMO and ISBA President on the fundamentals we know and love...

From this month, Front of Mind will occasionally have conversations with the best in the business. Ones who know and respect the fundamentals. March…

Mar 14 •

February 2025

FEBRUARY FUN : Thinking about the FUNdamentals

Aware that 'principles' or 'fundamentals' can be, to the wrong ears, construed as rigid and laggard; I am here to say it need be anything but that. So…

Feb 24 •

January 2025

STRATEGY : a grand word, an important part, and achievable for all

A word and topic that is at times misunderstood, feared, overused & conflated with tactics, and land-grabbed by gatekeepers wishing to co-opt it as…

Jan 23 •

December 2024

2024 IN REVIEW : Your 10 takeaways, from loving Research and Finance, to reminding ourselves of the Basics

As we reflect on a tumultuous year in this 3rd Annual wrap, it makes it even more pertinent to reflect on the covered areas, and with it, renew our…

Dec 18, 2024 •

November 2024

PLATFORMS : shifting audiences, changing purposes and outrage

With recent events in our world of critiqued rebrands, a surge of popularity on twitter/X alternatives, and fit-for-purpose media considerations, it…

Nov 26, 2024 •

October 2024

TALENT - a quick one but the biggest one

By talent I am talking about you, your colleagues in your organisation, your partners, your clients. The HR-esque term aside, it's the HUMANS who are…

Oct 29, 2024 •

September 2024

RESEARCH - getting real insights on your (and my) audience

We all need to check the focus of our activity, myself included, and knowing more about who you are selling/speaking to and the market is better than…

Sep 19, 2024 •

July 2024

Almost always. There is no one-size-fits-all in marketing and advertising; one cannot expect unique output if the input is so rule-booked, dogmatic and…

Jul 18, 2024 •

June 2024

SUMMERTIME - 3 sunbeams of optimism for marketers.

Building on something I wrote for industry a month ago, plus the current nihilism out there, I wanted to surface a couple of evergreen things worth…

Jun 25, 2024 •

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