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Thank You for your LOYALTY…
A word that means different things in our own lives, how can we expect to have a cover-all definition in the pursuit of selling more to our 'customers…
Apr 26
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Simon Akers
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Thank You for your LOYALTY…
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NEW FINANCIAL YEAR? Getting your CFO/finance person/department to understand and buy in to your marketing plan
As many of us head into a new FY24/25, I thought I would share my own learning and experiences to help ensure that your activities’ commercial impact is…
Mar 18
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Simon Akers
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NEW FINANCIAL YEAR? Getting your CFO/finance person/department to understand and buy in to your marketing plan
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LEAP YEAR SPECIAL : 29 real experiences, observations, (and maybe advice), from a 40-year-old Marketing guy.
Many of the reflections below you may know (or have experienced) already, and this absolutely isn't dogma, but more what I have seen/done/now know which…
Feb 22
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Simon Akers
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LEAP YEAR SPECIAL : 29 real experiences, observations, (and maybe advice), from a 40-year-old Marketing guy.
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PERSONAL DEVELOPMENT - 3(+1) marketing books, 12 insights and 4 extras from 2023 to help you with your marketing in 2024.
As we head into the new calendar year, obviously with reinvigorated with eternal optimism and plans of growth (right?), it may be useful to check out a…
Jan 18
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Simon Akers
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PERSONAL DEVELOPMENT - 3(+1) marketing books, 12 insights and 4 extras from 2023 to help you with your marketing in 2024.
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2023 : A YEAR IN REVIEW. From the best thing for Small Businesses - to minding the Trends
We bring the 2nd full year of Front of Mind to a close. ICYMI - I look back at the letters shared each month and in the lens of today. Bar August - I…
Dec 14, 2023
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Simon Akers
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2023 : A YEAR IN REVIEW. From the best thing for Small Businesses - to minding the Trends
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PRICE & PROMOTION - 2 of the 4 'P's to think about this season
By now you know that Product Place Price & Promotion are the core 4 'Ps' comprising the marketing discipline. But 'tis the season of sales and peak…
Nov 17, 2023
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Simon Akers
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PRICE & PROMOTION - 2 of the 4 'P's to think about this season
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TRENDS - They matter as much as they don't. For you that is...
Most are bluster, becoming yesterday's news. Others endure. From Artificial Intelligence to unethical clients. Let's review some recent industry…
Oct 21, 2023
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Simon Akers
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TRENDS - They matter as much as they don't. For you that is...
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TARGETING - Bad segmentation is often worse than no segmentation
A world of data, buttons, targeting conjecture and often misinformed assumptions encourages advertisers to sometimes be a bit too clever. But trust me…
Sep 15, 2023
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Simon Akers
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TARGETING - Bad segmentation is often worse than no segmentation
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