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AGENCY x CLIENT - What a fundamentally great marketing partnership looks like
From mere ad and media buying agency days - to evolution of specialist functions, channels, client needs or shapes, we are now all over the place. It…
Oct 16
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Simon Akers
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SO WHAT? - the 1 question all marketers should ask before they continue
Tails wagging dogs. Carts before horses. Analogies for the shiny new thing syndrome, going forth without considering the rationale or outcome. Take a…
Sep 29
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Simon Akers
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SUMMER SCHOOL - a refresh of top FoM articles for your marketing planning
With many new readers in recent months, and with summer kicking off (ahead of my beloved August Hiatus) - I thought it useful to organise some of the…
Jul 22
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Simon Akers
CREATIVE + Media = Best (Part 2)
2.5 years ago I shared some of my favourite contextual ad observations to reinforce the importance of media and creative acting in unison early doors…
Jun 23
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Simon Akers
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RECONCILIATION - The business of marketing the marketing business **Warning - I get personal here**
As I sit here having ran my own consultancy for 6 years, with the last few months being by far the toughest, I thought I'd share some thoughts and…
May 24
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Simon Akers
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SELF ASSESSMENT TIME - Complete your Marketing Return, not just your Tax one
April. The season of the new tax year, and with it comes the review of the income received and payment due. Marketing, with ‘income’ and ‘outgoings…
Apr 23
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Simon Akers
MARCH : Pete Markey, Boots UK CMO and ISBA President on the fundamentals we know and love...
From this month, Front of Mind will occasionally have conversations with the best in the business. Ones who know and respect the fundamentals. March…
Mar 14
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Simon Akers
1
FEBRUARY FUN : Thinking about the FUNdamentals
Aware that 'principles' or 'fundamentals' can be, to the wrong ears, construed as rigid and laggard; I am here to say it need be anything but that. So…
Feb 24
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Simon Akers
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