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Front of Mind

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RECONCILIATION - The business of marketing the marketing business **Warning - I get personal here**
As I sit here having ran my own consultancy for 6 years, with the last few months being by far the toughest, I thought I'd share some thoughts and…
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Simon Akers
2
SELF ASSESSMENT TIME - Complete your Marketing Return, not just your Tax one
April. The season of the new tax year, and with it comes the review of the income received and payment due. Marketing, with ‘income’ and ‘outgoings…
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Simon Akers
MARCH : Pete Markey, Boots UK CMO and ISBA President on the fundamentals we know and love...
From this month, Front of Mind will occasionally have conversations with the best in the business. Ones who know and respect the fundamentals. March…
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Simon Akers
FEBRUARY FUN : Thinking about the FUNdamentals
Aware that 'principles' or 'fundamentals' can be, to the wrong ears, construed as rigid and laggard; I am here to say it need be anything but that. So…
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Simon Akers
STRATEGY : a grand word, an important part, and achievable for all
A word and topic that is at times misunderstood, feared, overused & conflated with tactics, and land-grabbed by gatekeepers wishing to co-opt it as…
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Simon Akers
2024 IN REVIEW : Your 10 takeaways, from loving Research and Finance, to reminding ourselves of the Basics
As we reflect on a tumultuous year in this 3rd Annual wrap, it makes it even more pertinent to reflect on the covered areas, and with it, renew our…
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Simon Akers
PLATFORMS : shifting audiences, changing purposes and outrage
With recent events in our world of critiqued rebrands, a surge of popularity on twitter/X alternatives, and fit-for-purpose media considerations, it…
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Simon Akers
Front of Mind
Front of Mind
Marketing, basically
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