Intro - Putting this to the 'Front of Mind'
Another newsletter to follow if you are up for it.
New year, new start right? Well, things have been playing on my mind, so what better place to start than on a new newsletter…
For those of you who don’t know me, I run my own marketing consultancy in the UK, Archmon, that I set up almost 3 years ago after a number of years working in agencies, media and tech companies. I would describe myself as an overall marketing generalist now, with 2-3 particular areas of specialism gleaned over the years (skewed historically towards performance and digital media, but don’t let that put you off if you are a traditionalist, I’ve done my best to learn and appreciate brand work!)
For those of you who do know me; well you may know I love to write and to share thoughts within our industry. An industry with lots of how-to’s, evangelisms, channel biases and self-serving noise. Amidst this, I am always keen to (or at least aim to) provide a little common sense that perhaps every small business or marketer can benefit from.
I already write regularly, typically on a quarterly cadence, for Media, Digital and Performance press, and do the occasional pod/talk, but of course they are usually within a specific confine based on the context of the site/time/event. Elsewhere, as well as my own Mental Health journal over on Medium that I update irregularly based on feeling. I have my company blog over at Archmon, but again that is more about news, associations, and certain client-centric provocations. Having reviewed my thoughts and themes, it has become apparent that there I’ve nowhere to share thoughts that are purely advertiser focussed, independent and perhaps may provide some stimulation for brands and small businesses.
Enter FRONT OF MIND, a new newsletter to sign up to. I’d say that is brave considering it is the new year and people are starting afresh, unsubscribing from everything n’ all. Secretly though, my hope is that max a couple of 5 minute reads per month won’t be too problematic for readers!
I will aim to post on here as a minimum once a month (there, I have said it now, commitment in writing) and potentially, other commitment dependent, go up to the dizzy cadence of bi-weekly.
My hope is that, each month, I can offer a point of view in marketing based on various experiences with business large and small, weighted with insights I gain from day-to-day job and partners involved, and based on the climate and sentiments out there at any time.
By marketing, I mean a broad church. From the positioning and orientation of a brand through to advertising and its measurement (a heads-up and reminder that there is so much to marketing outside of advertising).
To caveat it is no way intended to be a place of academic prowess nor citation, but hopefully it may provide the odd bit of kindling to the growth fire of a hungry young business or seasoned marketer.
We can only do our best right?
I hope you enjoy. Please click subscribe if you want to read more and do not wish to miss any updates.
Thanks and Happy New Year!
SA